If motorcycling through central and western Tennessee, one Harley-Davidson dealer name rises above the others in both quantity and quality; that dealer name is Bumpus. With stores in Memphis, Collierville, Jackson, Murfreesboro, and Lynchburg, the Bumpus dealership network is well known and well respected.
In a recent sit-down interview Scott Bumpus, owner of the Jackson location, and his Marketing Manager, Brittany Crouse, the foremost question was how and why has the Bumpus family been able to do so well when other dealerships in recent years have been forced to close. Scott said simply, We have been able to shift with the times.
For Bumpus, a shift with the times included new ways to market both the Harley-Davidson brand and the Bumpus brand. Marketing today relies heavily on social media such as Facebook, Twitter, Google+, and Instagram rather than print or radio. For Bumpus Harley-Davidson, hash-tagging is a way of life!
Many would-be riders, both old and young, are also watching Sons of Anarchy. Early in the production of this television show, Harley-Davidson signed on as a sponsor. Although the life-style choices, such as drug dealing or murder, featured on the show are not something most riders strive for, the feeling of club and community among the motorcyclists on this television show does come through. Dealerships, such as Bumpus, capitalize on this need to belong; the dealership then becomes the clubhouse.
At Bumpus Harley-Davidson in Jackson, this clubhouse atmosphere is achieved with not only the usual lounge with free WiFi for guests but also special events on the weekends. In warm weather, Saturday nights mean entertainment, food, and a place just to hang out.
All this marketing to newer and younger riders does not mean that Bumpus ignores its core base. Scott defined the core as those who have been loyal to the Motor Company over the years. "The essential to budget travel is to prepare ahead. When it comes along to family trips, globetrotting, well-deserved trips and/or going to see new places we have never been before, the fact of expense and budgeting is often in the back of our heads. Arranging and expending our travel budget carefully is a consideration for most families. Curbing expending and expenses, while still taking pleasure in your vacation to its fullest, is the key to confirmed achievements and fiscal responsibility. Your pocketbook and family will thank you! The reasoning behind economizing money while journeying is simple: Even if your personal funds is highly limited, you can still take a break and enjoy life! Simply put, life is just too short to never step out of the door or departing the homestead! Also recalling that while traveling, whether on a price range or not, even the smallest of things can all add op to a huge vacation or travel expenses!..".
Many years ago, that core, according to Scott, was someone who could put down a sizeable down payment on a motorcycle that he would not see for months. Today certain attributes still apply to that earlier core rider; however, the age group has taken a significant trend down and now includes anyone over 30 but some college education and disposable income still play a role in the makeup of the average Harley-Davidson owner.
In addition, more and more women are riding motorcycles and specifically, Harley-Davidson motorcycles. Nationally, women make up about 10% of the owners of Harley-Davidson; Scott estimates his dealership trends a little higher than that national figure for female owners and riders.
In other words, Harley-Davidson is no longer just for old guys.
After discussing marketing and trends in Harley-Davidson dealerships, the conversation switched to the history of the Bumpus brand in western Tennessee.
Neither Scott nor any of the other members of the Bumpus family were born into being Harley-Davidson dealers; it was not until the mid-1980s that the Bumpus family bought a Harley-Davidson dealership.
At that time, Scotts father had a management position with a major railroad company in Chicago. Suddenly his oldest son became very ill and subsequently had a stroke. The son was unable to continue in his current occupation and too young to start a life of disability.
Dad asked, If you could do anything you wanted, what would it be.
Son answered, All I ever wanted to do was ride motorcycles.
Dad began searching out dealerships and heard through the grapevine that a Harley-Davidson dealership might be for sell in Memphis, Tennessee. Dad approached the owner and eventually made an offer and, in August of 1986, opened the first Bumpus Harley-Davidson dealership. One of his first employees was his oldest son.
Over the years, the other four sons joined the business and all four eventually opened their own dealerships.
While at the Jackson location, one thing noticed was that although Scott is definitely up on his marketing skills with regards to social media, he is also old-school in his approach to customers; everyone walking through the door is treated like an old friend and a valued customer.
That attention to the customer may be the underlying factor in the success of the Bumpus brand.
The Jackson Sun Jackson news, community, entertainment,
www.jacksonsun.comLocal News Sports JobsJackson Tennessee News - jacksonsun.com is the home page of Jackson Tennessee with in depth and updated Jackson local news. Stay informed with both Jackson Tennessee ...
Thomas Kinkade Inspiration Art Gallery - Memphis Tennessee ...
www.thomaskinkadememphis.com/gallery3.htmlTANGLED. Tangled is a re-telling of the traditional fairy tale "Rapunzel" and joins other great titles as the 50th addition in the Walt Disney animated classic film ...
John L. Crowder Facebook
https://www.facebook.com/bigdawgtazzJohn L. Crowder is on Facebook. Join Facebook to connect with John L. Crowder and others you may know. Facebook gives people the power to share and makes the world ...
TheCityNEWS Facebook
https://www.facebook.com/thecitynewsTheCityNEWS. 230 likes 1 talking about this. ... Inaugural Horse Show & Trail Ride Boys and Girls Club of Jackson, Tn. DATE: Saturday, June 29th
The COURIER Hardin County, TN Newspaper Savannah,
www.courieranywhere.comTennessee River projected to crest Saturday; crops, recreation plans drowned July 11 Unusual July flooding is killing crops and drowning summer...
Personal Trainer Certification; Become a Personal Trainer ...
www.nestacertified.comBecome a personal trainer with NESTA's NCCA accredited personal trainer certification, or explore our fitness CEU education programs.
Explore the States
www.americaslibrary.gov/es/index.phpClick on the name of the state you want to explore. Where would you like to go?
Friends of NRA - NRA Foundation
friendsofnra.orgFriends of NRA - National Rifle Association of America ... The Standard Merchandise Package has become a staple at Friends of NRA events across the nation.
Bikers Rights Motorcyle Helmet Laws Motorcycles Freedom Fighter ...
bikersrights.comKnow the states with helmet laws, the politics, statistics, bikers rights, freedom fighter issues, helmet laws detail for helmet law states and see products, accessories
custombikes.startpagina.be - Harley - Davidson / Buell Officieel ...
custombikes.startpagina.becustombikes.startpagina.be - Harley Davidson & parts , en alles over customizing van je Harley Davidson Custombikes Parts, dealers, builders Harley Davidson Buell ...
Dolce & Gabbana Eyeglasses Fashion Glasses for Men and Women
www.framesdirect.com/framesfc/Dolce_Gabbana-qemj-pr-l.htmlDolce & Gabbana Eyeglasses Eyewear. Dolce and Gabbana has become a symbol of Italian fashion throughout the world. Founded by Domenico Dolce and Stefano
MMA Conditioning Association: MMA Conditioning Coach
mixedmartialartsconditioningassociation.comMMA Conditioning Association - Become a Certified Mixed Martial Arts Conditioning Coach. Get the MMA training and conditioning coaching skills, speed training for mma ...
TACTIX Method: Official Site; Martial Arts Fitness Training ...
www.tactixmethod.comTACTIX martial arts fitness training certification and business system for martial arts schools, instructors and coaches. Fitness martial arts certification and ...
Ophthalmologists Opticians Optometrists - The Eye Doctor
www.eyeglasses.com/eye-doctorsFind local Ophthalmologists, Opticians, and Optometrists in The Eye Doctor Directory - Eyeglasses.com
WGNS, Murfreesboro Radio
wgnsradio.com/section/newsBEWARE: Mosquitoes are EVERYWHERE in Rutherford County. Retired Rutherford County Agricultural Extension Agent Dewayne Trail agreed saying spraying only gets
TicketsInventory Tickets : Buy Tickets for Concerts, Sports ...
www.ticketsinventory.comTickets for Concerts, Sports, Theatre and More Online at TicketsInventory.com
Home [www.bichonpuppydogs.com]
www.bichonpuppydogs.comBichons get along great with people of all ages, as well as with other pets. They love everyone and always become an important part of their families.
Art Prints - Free Shipping! - Fine Art Prints at Poster CheckOut
www.postercheckout.com/?Source=GooglePostersProviding Excellent Customer Service Since 2002 Over 80,000 Art Prints and Posters Shipped Have Questions?
Return Doc
tennessee.gov/sos/tec/disclosure/disclosure_locals.xls XLS filesheet3 sheet2 sheet1 thomas & betts, (spouse) self employed owner of angel boutique car loan- bowater credit union 615-643-0944 owners of carefinders inc., rental ...
ONLINE PEDIGREES
www.apbt.online-pedigrees.comLogin ForumsThere are currently, 338 guest(s) and 280 member(s) that are online. You are Anonymous user. You can register by clicking here
Site Map
www.greatbeanbags.com/catalog/seo_sitemap/categoryGet UP To 50% off on our fantastic range of high quality bean bags in a massive choice of shapes, colours and sizes. Visit us now to find out more.
BIKERNET THURSDAY NEWS FOR JULY 29TH - American
www.bikernet.com/pages/story_detail.aspx?id=8441Hang on: It's full of Badlands action, Coastal Cops after bikers, Brothers looking for parts, book reviews, Swedish bikes, and girls
Explore the States
www.americaslibrary.gov/es/index.phpClick on the name of the state you want to explore. Where would you like to go?
Michael Christopher Rose Facebook
https://en-gb.facebook.com/cmrose1Michael Christopher Rose is on Facebook. Join Facebook to connect with Michael Christopher Rose and others you may know. Facebook gives people the power to
0 comments:
Post a Comment
Click to see the code!
To insert emoticon you must added at least one space before the code.