For example, Hilton, a famous hotel company produces its products (Hotel Rooms) according to taste and preference of different segments of society. Marketing of these hotel rooms is also based upon the needs and demands of these segments and people (Rapacz & Reilly, 2008). A marketing transition is one in which the buyer and the seller, irrespective of the nature of the product, experience mutual satisfaction. They sell the product and make profits on the purchase of the buyer and subsequent consumption of the product.
The process of marketing ensures the long term profitability of the company (Wilson & Gilligan, 2005, pg. 3). High sales and revenue of Wal-Mart is mainly the result of its successful marketing. Relationship marketing strategy of Wal-Mart is one of the main reasons behind its success and its wide range of customer database (Kotler, 2002).
Marketing guides a hotel or organization to develop a punch line or tag line to make long term relationships. For example, Days Inn is a leading hotel or hospitality provider. It is one of the United States best known and worthy brands. It serves a specific hotel market and caters to the needs of the people (Kotler, 2002). The punch line of the company is Wherever You Go, There You Go, which attract a large customer database and ensure its success in the industry.
Without having effective marketing strategies and customer orientation perspective, the company cannot achieve success in the market and highly competitive industry.
Conclusion
After this discussing over the concept of marketing, an understanding has been reached that before the revolution of industrialization; marketing was the only process of buying and selling. In todays perspective, the consumer has changed. Marketing is the concept of selling, developing long term relations, earning highest profit, providing high satisfaction and best quality products to the consumers. What does a marketing manager manage? In a truly marketing-oriented hospitality organization, the marketing manager manages activities that provide guest satisfaction at a profit. The way in which marketing activities are put together to accomplish the goal of satisfying guests reflects the unique skills of the marketing manager. This blending together of activities is called the marketing mix. The difference between a marketing manager who is competent and well trained and one who is not can be pointed out by comparing a master chef to a cook in a typical restaurant. They may both have the same ingredients to work with, but the master chef has the knowledge to create a unique and exciting dining experience. An untrained marketing manager has the same ingredients as the professional to work with, but unless they are mixed together properly, the results can be disastrous.
References
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Kotler, P. (2002). Marketing Management (11thEdition). New York, USA: Prentice Hall Pvt. Ltd.
Rapacz, D. & Reilly, M. (2008). The New View of Relationship Marketing: Better integration to deepen brand commitment. Journal of Integrated Marketing Communications, 19-25. Retrieved September 1, 2009 from http://jimc.medill.northwestern.edu/JIMCWebsite/2008/RelationshipMarketi...
Ries, A. & Trout, J. (2005). Marketing warfare (20thEdition). New York: McGraw-Hill Professional.
Wilson, R.M.S. & Gilligan, C. (2005). Strategic marketing management: planning, implementation and control: The Marketing Series (3rdEdition). Butterworth-Heinemann Publishers.
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