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With travel making a rebound, Google is making its push to challenge others in the travel industry. The important to budget travel is to plan in front. When it occurs to family trips, globetrotting, well-deserved vacations and/or going to see new spots we have never been before, the truth of cost and budgeting is generally in the back of our minds. Preparation and consuming our travel budget properly is a priority for most families. Reducing spending and costs, while still experiencing your vacation to its fullest, is the key to certain success and fiscal obligation. Your pocketbook and family will thank you! The reasoning behind saving money while vacationing is simple: Even if your personal finances is extremely limited, you can still take a break and enjoy life! Simply put, life is just too short to never step out of the door or leaving the homestead! Also thinking about that while traveling, whether on a budget or not, even the smallest of things can all add op to a large vacation or travel costs!. Google has made a bid to purchase ITA Software, a company well known in travel technology.
The $700 million bid would allow Google to make a big move into the travel market and challenge other online sites, including Microsoft's Bing Travel. While they may face a stiff challenge from antitrust regulators, this could be a great move for the search engine giant.
ITA Software was one of the early leaders in airfare search engine technology. Currently, their software is being used by a number of airlines and travel websites to track airfares.
This is why Google will face intense scrutiny over their attempt as taking over the company that provides software for airlines and travel websites could give them an unfair advantage over their competition. However, since Google and ITA Software are not in direct competition, many believe the deal will be approved.
The big advantage for Google would be its reliance upon ITA's technology to improve search engine results for travel. For Google, traffic may be the biggest reason behind this push for ITA Software. As Google is able to drive more people to certain sites that use ITA's software, they can also sell more ads in the process. As Google's travel traffic picks up, this will mean more advertising as travel websites may jump at the chance to get more traffic from Google.
While we don't know whether the deal will go through or what the long term effects will mean, internet traffic for travel, travel websites, and airfares could take a big jump. If this works for Google, they could even expand ITA Software's technology into hotels, rental cars, vacations, and other travel related areas.
If tGoogle does purchase ITA Software, the biggest winners in travel may be the consumers.
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