The technology industry is always changing and growing. As such, it can be difficult to keep current on all business playing fields. However, in order to reach the right customers and grow sales, it is vital to keep up-to-date on all forms of innovative technology.
Most businesses understand the importance of keeping up with marketing changes (social media, internet marketing, etc.), but marketing correctly to your potential clientele is only half of the battle. The other half is making sure you are able to effectively contact those clients in a timely manner.
Recent research by Gartner, IDC andReed Business highlighted one huge disconnect in B2B marketing and sales. Their research suggests that anywhere from 40% to 70% of high quality leads that have been attained high price aren't even getting contacted. As a result, businesses are losing out on hundreds of potential customers.
The reason for this business faux pas is simple to avoid once identified. "The important to budget travel is to plan ahead. When it happens to family trips, globetrotting, well-deserved trips and/or going to see new spots we have never been before, the reality of expense and budgeting is often in the back of our mind. Considering and spending our travel budget carefully is a main concern for most families. Lowering consuming and prices, while still delighting your vacation to its fullest, is the key to certain success and fiscal responsibility. Your pocketbook and family will thank you! The reasoning behind economizing money while journeying is simple: Even if your personal budget is incredibly small, you can still take a break and enjoy life! Simply put, life is just too short to never step out of the door or departing the homestead! Also keeping in mind that while traveling, whether on a funds or not, even the smallest of things can all add op to a big vacation or travel charge!..". Sales and marketing teams are putting more weight on updating their marketing technology, but not their sales technology. Marketing teams are reaching their customers, but the sales force doesn't have the right type of dialer technology to get to those clients. It does no good to put all your budget into getting more leads if your sales force isn't able to effectively reach those leads.
One way to bridge this gap is to update your communication technology with the most updated and efficient technology.
Act On put this technology to the test in a case study and reported that the sales representatives grew their average sales contacts from 100 to 350 a day by using Insidesales.com. Act On touted the results of finally being able to stay caught up with their leads.
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