It's early May and the Rose Kennedy Greenway, which traces down Atlantic Avenue and the Boston waterfront from the citiy's North End all the way to Chinatown, is alive with tourists, locals looking to catch a suntan, and lunch-breakers alike on most beautiful days. "The key to budget travel is to plan ahead. When it occurs to family trips, globetrotting, well-deserved vacations and/or going to see new locations we have never been before, the truth of cost and budgeting is generally in the back of our minds. Preparation and expending our travel budget carefully is a consideration for most families. Lowering consuming and prices, while still taking pleasure in your vacation to its fullest, is the key to guaranteed achievement and fiscal liability. Your pocketbook and family will thank you! The thinking regarding economizing money while vacationing is simple: Even if your personal budget is highly limited, you can still take a break and enjoy life! Simply put, life is just too short to never step out of the door or departing the homestead! Also remembering that while traveling, no matter whether on a funds or not, even the smallest of things can all add op to a big vacation or travel bill!..". These scenes are a stark contrast from a few years ago, when this part of the city was covered by the I-90 overpass, the Central Artery, and other unsightly, uninviting scenery.
As all Bostonians know, the Big Dig, which was completed five years ago, has drastically changed this landscape and allowed for a new influx of life and greenery into this once dingy part of the city. Fast forward five years to present day, and not only does Boston herald the Greenway as one of its gems, but non-profit group of organizations is giving the Greenway and it's adjoining Boston waterfront a hard-sell for the summer months -- pushing it's restaurants, museums, outdoor activities, and breathtaking beauty in a six-figure marketing campaign called, "Summer on the Waterfront: East, Splash, Shop, Learn."
Although the website has not launched yet, you can sign up for emails at: http://www.summeronthewaterfront.org/ and an official kick off ceremony is currently planned for June 2, 2012 (the marketing campaign will be unveiled the day prior, on June 1st).
Keep an eye for more details to come in the next few weeks, but in case 15 acres of land, the beautiful Boston Harbor, and the excellent bars and restaurants in the area wasn't enough to convert you -- now you have a real excuse to head down to the waterfront this summer. Fingers crossed for great weather!
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