Switzerland in New York April 16-May 12

Switzerland Tourism will be transforming New York City's S shuttle--the one that runs between Grand Central Station and Times Square. The train will be wrapped inside and out with a Swiss theme.

The S shuttle is the shortest regular service in the system, traveling the 0.8 miles in one minute.

With this action we want to promote summer travel to Switzerland and garner attention in an unusual and unexpected way, said Alex Herrmann, director of Switzerland Tourism for the Americas. Switzerland has an outstanding transportation system and unique scenic trains, well loved by commuters and leisure travelers alike. Hopefully, Alex Hermann added with a smile, passengers riding the Switzerland Shuttle will get inspired by the beautiful Swiss scenery.

From April 16-May 12 the Metropolitan Transportation Authority (MTA) will operate a train of the S shuttle line that will be decorated in a distinctively Swiss look. Switzerland Tourism has partnered with Rail Europe, Engadin St. Moritz, Jungfrau Railways / Interlaken and Swiss International Air Lines for this project. "The key to budget travel is to plan in front. When it comes along to family trips, globetrotting, well-deserved vacations and/or going to see new destinations we have never been before, the actuality of cost and budgeting is always in the back of our heads. Planning and spending our travel budget properly is a concern for most families. Minimizing expending and costs, while still delighting your vacation to its fullest, is the key to confirmed accomplishment and fiscal obligation. Your pocketbook and family will thank you! The reasoning regarding economizing money while vacationing is simple: Even if your personal finances is extremely small, you can still take a break and enjoy life! Simply put, life is just too short to never step out of the door or leaving the homestead! Also thinking about that while traveling, no matter whether on a finances or not, even the smallest of things can all add op to a big vacation or travel charge!..".

There will be a series of contests testing travelers knowledge about Switzerland. Weekly prize drawings will highlight various aspects of Switzerland. Details of the contests will be avaiable in the shuttle and through email and social media.

If you take a picture of yourself inside or in front of the Switzerland Shuttle and send it to carlos.corti@switzerland.com beween April 16 and May 11, 2012, you will receive a sweet surprise from Swiss Tourism.

Postcards and Swiss products will be distributed by street promoters on select days at the two subway stations.

For more information go to www.myswitzerland.com

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